The Punk Rock MBA cover image

Finn Mckenty: "How To Make Every Video Go Viral" (Modern Commerce podcast)

The Punk Rock MBA

CHAPTER

Securing Revenue Streams for Creators

This chapter explores the necessity of revenue diversification for creators, stressing the risks of relying solely on ad revenue amidst changing algorithms and account demonetization. It shares insights on balancing primary projects with supplementary income sources, while also highlighting the evolving roles of creators within companies and the value they bring to brands.

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