The Summer Box Office Report Card: Surprise Hits, Big Flops, and Key Takeaways
The Town with Matthew Belloni
00:00
Summer Box Office Struggles
This chapter delves into the challenges the summer box office faced due to a lack of blockbuster hits and major film releases. The discussion analyzes the performance of various films, including 'Mission Impossible: The Final Reckoning' and 'Ballerina,' while debating franchise sustainability and market strategies. Insights on international markets, particularly China, and the significance of timing and marketing decisions are also explored.
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