What if You Stop Publishing Your Content to Day? Would Your Customers Notice?

joe politzy: Most content coming from organizations is not very valuable, not very useful. We're so focused on what we want to say, we're not focused on what our customers and what our audience needs to know. You really need to start looking at your content, everything that you produce,. Whether it's a blog post, an article, a book, a podcast, a twithtream, a utivitio, a webonar, whatever you're producing. And before you start that, you have to know that this has to be so critical that our customers would miss it if it wasn't available.