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Ep.38 Infosys: Why people are the key to ABM success

Account-Based Marketing

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The Principles of Unmarketing

Unmarketing is to embed the way we think and the way we are as an organization in every client interaction. The other mindset we spoke about was the empathetic mindset of being purpose school. So our hiring strategy has completely staged in terms of how do we hire from design schools from liberal arts schools kind of a thing then put them into our training program.

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