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2min chapter
Why Starbucks is Ditching Discounts for Premium Drinks
Business Lunch
Intro
This chapter explores Starbucks' move away from discount strategies, examining the challenges posed by low-margin shoppers. It highlights the company's pivot towards online retail and the desire to reconnect with its core identity as a coffee shop.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode