3min chapter

New Books in Science, Technology, and Society cover image

Joshua Brinkman on American Farming Culture and the History of Technology

New Books in Science, Technology, and Society

CHAPTER

Cultural Significance of Pickup Trucks in American Identity

This chapter examines the cultural importance of pickup trucks in America, especially in relation to electric vehicles and marketing tactics. It discusses how advertisements shape perceptions of freedom and identity, reflecting core American values associated with space and modernity.

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