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The Lost Art of Digital Marketing
In the digital age, it's easy to say something on a survey. But until you get a customer to put their money where their mouth is, you're not going to get accurate data. So we did some things in person to try to get in front of our customers that didn't necessary scale up with our business but were so cost effective. And i think one mistake that ancha pruers make way too many times is they just sit back, especially in tha digital age that we operate.