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Building Business Intelligence Within Organization
The strongest BI teams do reports. They shouldn't do all reports, right? And the reason you want to do that is because it gives you a launching point to combine data sets and introduce other types of data professionals where you start to do advanced analytics. You can't get into predictive, prescriptive, all the fancy machine learning models without a base of data that you've already insured has the appropriate business logic and is quality before you start throwing data sets at these sorts of folks.