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788: Roger Martin Shares How to Make Better Strategic Choices By Rethinking Your Models

How to Be Awesome at Your Job

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What Would Have to Be True?

Yemost strategy is about analyzing, doing analysis right to come up with your strategy. Most people who go into strategy are analytically inclined. The problem is, by analyzing what is, you're never going to find out might be. So that's why what would have to be true is way more powerful than what is true. That's the power of saying, not what is true, but what would has to be true and can we make it true?

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