I Think It's All a Dating

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I think at most police are not uh racist I think they're just trying to do their job part of the problem is there's more guns in american than there are people right. So whenever a cop pulls somebody over or engages with somebody they probably have to assume this guy could be armed because so many people are armed it's just the way it is, he says. "If I understand more information I have the greatest sense of meaning and why I'm on the planet"

The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Paul Zak says there’s a scientific formula to consistently create extraordinary experiences, and that the data show that those who use this formula increase the impact of experiences tenfold.

Shermer and Zak discuss: neuroeconomics, neuromanagement, and neuromarketing • Zak’s work with the CIA and DARPA • immersion and how is it quantified (with a formula) • monotony of the mundane • the ordinary and extraordinary • peak-end storytelling • immersion in advertising, entertainment, education, attractions, and retail • what makes a great movie or successful unscripted TV show • novelty • sensitivity training programs in universities and corporations • how to give a TED talk • immersion and political candidates • marriage and immersion • The Bachelor: Ben’s season • happiness, flourishing, meaningfulness, purposefulness and immersion.

Paul Zak is a professor of economics, psychology, and management at Claremont Graduate University. He is ranked in the top 0.3 percent of most-cited scientists with over 170 published papers and more than 18,000 citations. He helped start several interdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing. Paul is a regular TED speaker, four-time tech entrepreneur, and corporate consultant. He frequently appears in the media, including Good Morning America, the BBC, NBC’s The Today Show, CNN, and Fox & Friends. His groundbreaking research has been reported in the New York Times, Wall Street Journal, Time, The Economist, Scientific American, Forbes, and many other publications.