The Importance of Value Billing

Bob Greene: How do you get that process started from a consultative point of view? You're going to hate my answer because it's not a very good answer. A couple of years ago, I got around to reading the best book on pricing I've ever read in Confessions of a Pricing Man. Of course Herman Simon is a behavioral economist, so I don't have his brain but I think I'm doing this with my hand.