bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor
HUNGRY.
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How to Measure Success in a Business
"How do you know when it's working what do you measure success in so what's a success bit like?" "The most important thing is to go out there and ask strangers questions about what they think about your product. Don't get all clever but just speak to strangers talk to people a lot of us," he says. 'If you think out loud which is a lot of people don't do people then can help you if you don't' He adds that the real skill is actually answering those questions with objectivity with naive intelligence.
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