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#333 - Michael Lebhar’s Secret Sauce For Success In Walmart.com And Retail Stores

AM/PM Podcast

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Do You Have a Lawyer to Protect Your Trademarks?

I file a lot of trademarks for our supplement brand. I probably have 30 to 40 trademarks. Every single one of our product names, that's unique and able to be trademarked is trademarked. Do you do that now for any new products? Do you actually have a lawyer that actually does the thorough investigation? Because a lot of people don't realize that the lawyers have access to a lot of additional databases that aren't public. And they also have teams and experience and what to look for and how to actually find the stuff versus us who could just do a cursory look and think we're in the clear. So I spend on both sides.

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