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Are You Rethinking the Way You Interpret Housing Data?
The first derivative of, or the second derivative of demand, is starting to slow down. Does that mean we have to start thinking differently about what constitutes weak or strong housing data? The only way you can control that is by controlling what you bring to the market,. Maybe it's a more dense product. Maybe it's a what we call right size. So right size as you have a slightly smaller square foot, but the home is so functional and you're able to adjust your price.