Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow.

Chapters

00:00:00 – Welcome to the Perpetual Traffic Podcast
00:00:34 – Connecting with Perpetual Traffic on Telegram
00:01:26 – Genealogy Surprises
00:02:15 – Introducing TikTok Guests
00:03:50 – TikTok's Measurement and Attribution
00:10:15 – The Power of Long-Term Attribution on TikTok
00:16:31 – TikTok's Evolution and Lead Generation
00:21:45 – Lead Generation Strategies on TikTok
00:27:00 – Data Connections and Measurement Tools
00:33:15 – Introduction to Reporting and Conversion Studies
00:34:39 – Framework for Data Connections and Testing
00:35:44 – Expanding Partnerships and Ecosystem
00:38:25 – Practical Examples of Measurement Tools
00:40:28 – Importance of Incrementality Testing
00:45:10 – Incrementality Testing and Real Business Results
00:52:24 – TikTok Shops and E-commerce Integration
00:55:53 – Final Thoughts and Recommendations

LINKS AND RESOURCES:

Grow Your Brand with TikTok Ads
Get the TikTok Performance & Measurement Checklist!
Tier 11 on YouTube
Attribution Overview
Shopper Approved
KnoCommerce
Bahar Bozdogan on LinkedIn
Sheraz Amin on LinkedIn
Meet TikTok Symphony, our new Creative AI suite
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

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Nolte, Nuremberg, and Legalism Critique

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