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Elevating Your Music Career Through Live Performance with Tour Manager and Co-founder of Lollapalooza Stuart Ross

Music Business Insider Podcast

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The Evolution of Lollapalooza: From Traveling Festival to Stationary Event

This chapter explores the transformation of Lollapalooza from a touring entity with multiple stages and attractions to a fixed venue festival in three specific cities. It discusses the challenges faced by Lollapalooza, its shutdown, and the successful rebranding that led to its iconic status in downtown Chicago.

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