Grasim Industries, a part of the Aditya Birla group, introduces Birla Opus to challenge Asian paints in the market. The chapter discusses the strategic entry, growth opportunities, and analysts' perspectives on Birla's disruptive potential in the decorative paints industry.
In today’s episode for 1st March 2024, we talk about Birla’s foray into the paints industry and see if it can challenge its thriving incumbents in the business.