4min chapter

Deep Questions with Cal Newport cover image

Ep. 241: The Virality Trap

Deep Questions with Cal Newport

CHAPTER

How to Use LinkedIn to Grow Your Audience

The value of LinkedIn, the unique value proposition of LinkedIn is I can look at people who are in the network of people I know. So if your work is such that as an independent researcher, you need contracts or engagements with clients and various type of industries,. That aspect of LinkedIn could be very valuable. But putting your attention in the content production on Twitter is going to open you up to all these negatives and dilute the positives you get from your own platform.

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