How to Use LinkedIn to Grow Your Audience

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The value of LinkedIn, the unique value proposition of LinkedIn is I can look at people who are in the network of people I know. So if your work is such that as an independent researcher, you need contracts or engagements with clients and various type of industries,. That aspect of LinkedIn could be very valuable. But putting your attention in the content production on Twitter is going to open you up to all these negatives and dilute the positives you get from your own platform.

Why does Twitter maintain such a strong grip on those who produce things with their minds for a living? Is it really so critical that we all spend so many hours spreading our output on this particular platform? In today’s episode, we explore this question, seeking new, more sustainable and humane ways to be an online creative professional.

Below are the questions covered in today's episode (with their timestamps). Get your questions answered by Cal! Here’s the link: bit.ly/3U3sTvo

Video from today’s episode: youtube.com/calnewportmedia

Today’s Deep Question: Given all the advantages of controlling your own digital press, why do so many content producers rely on Twitter? [5:39]

- Does Twitter’s new view count feature make the service even worse? [27:10]
- Why do so many important business/thought leaders spend so much time on Twitter? [35:14]
- Does this professor need Twitter? [43:00]
- Does Mastadon stand a chance against Twitter? [53:26]

SOMETHING INTERESTING:

Started From the Bottom podcast [1:01:04]
pushkin.fm/podcasts/started-from-the-bottom

Australian senators backing 4-day work week [1:03:12]
theguardian.com/australia-news/2023/mar/09/australia-four-day-work-week-labor-greens-senators-support

Thanks to our Sponsors:

hensonshaving.com/cal
zocdoc.com/deep
mintmobile.com/deep
cozyearth.com (Promo code: Deep)

Thanks to Jesse Miller for production, Jay Kerstens for the intro music, and Mark Miles for mastering.