10min chapter

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

418. The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Navigating Cognitive Biases in Decision-Making

This chapter examines how cognitive biases shape our perceptions and influence decision-making, emphasizing the pitfalls of overconfidence and illusory superiority. It underscores the importance of recognizing these biases to improve personal choices and understand marketing dynamics.

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