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#172 Re-branding with Jon Bergsman

UX Podcast

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The Importance of User Experience Design

A lot of organizations and companies see as the pretty visuals that you kind of do at the end of the process. And sometimes a limited understanding to the whole process. So with the brand it's usually here's the big reveal of the new visual identity. Here are the new graphics. This is what you have to work with. How much I mean effort should you put into listening to feedback and actually maybe redoing something even after the fact? It's always like okay but this works here and here on this but we have to change to tweak this one. We often think about we have to save some budget because things can go wrong and we have to tweakBecause we get feedback from the people

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