Connecting the Dots Between Data, Analytics, and Customer Engagement
Banking Transformed with Jim Marous
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The Importance of Democratization of Data
There's been a lot of discussions recently around democratizing data and insights for the deployment across the entire organization. While your role may have been to support back office processes in the past, now it has to do with how can I make it so the customer knows I know them as opposed to simply me knowing them? "We need to use and respect the data that we have about our clients to use in the way that's benefit to them," he says.
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