Microsoft and Activision’s shared virtual universe
FT News Briefing
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Exploring the Metaverse: Content, Mergers, and Market Trends
This chapter discusses the importance of content in drawing users to a new metaverse, highlighting the influence of publishing companies and game developers. It also examines a major jewelry retailer's strategy to engage Gen Z in China and hints at potential mergers and acquisitions in the gaming sector.
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Transcript
