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MedMen: what went wrong at the cannabis industry’s first unicorn, with Founder and former CEO Adam Bierman

Secret Leaders

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The Downfall: Lessons Learned from Building a Cannabis Company

The speaker reflects on the various challenges and obstacles faced in building a cannabis company, including regulatory shifts and predatory lenders. They discuss the emotional impact of witnessing the company's value crash and the importance of focusing on their vision rather than solely making money for investors. The chapter explores the concept of shame and provides insights on how to approach it as an entrepreneur.

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