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Loyalty3.0, The Game Isn’t Soccer, It’s Being a Fan of Soccer, & Behind the Scenes of Adidas’ NFT w/ Tareq Nazlawy l Overpriced JPEGs #75

The Carly P Reilly Show

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The Role of Rewarding Fans

Roxanne Jones: I think you were talking about the, the, that example of you were the Jersey to a sports game 10 times in the context of rewarding fans who are participating in behaviors you want to incentivize. And here's the key thing, right? Like, you know, while we're spitballing on, on, on this live stream, we're not designing an experience, right? She says it can't be like, Oh man, no, I've got to go like wear my jersey out again just to kind of like collect another thing so I can get another thing. "I do think that there are cases which league merchandise with tokens will be a lot

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