Social Video Diverts Audience Time Away From TV, Films? This Study Suggests the Opposite
Strictly Business
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Short-Form Video as a Gateway to Long-Form Content
This chapter explores how short-form videos on platforms like YouTube and TikTok effectively promote long-form TV shows and movies to younger audiences. It highlights the contrast between the passive engagement of short-form content and the immersive experience of long-form viewing, emphasizing the potential of social video as a powerful tool for audience discovery and emotional connection.
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