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March State of Play - What to Do with a Declining Business, Writing Custom Software with AI & When You Tire of Being the Boss
eCommerce Fuel
Analyzing A/B Testing and the Shift from Traditional Analytics
This chapter explores the power of A/B testing, particularly through IntelliGems, to analyze customer acquisition cost in relation to lifetime value. It covers the use of analytical tools like Lifetimely and Shopify, and discusses the transition to Google Analytics 4, emphasizing its effects on user engagement strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode