2min chapter

Motivation with Brendon Burchard cover image

Mashup: Leadership Principles and Practices That Are Crucial for Your Success

Motivation with Brendon Burchard

CHAPTER

The Five Most Important Words in Leadership, People Support What They Create

Brendan O'Neill: We live in a participative global culture where people want a voice. He says leadership is about opening conversations to allow diverse voices to come in. "The five most important words in all of leadership, people support what they create," he says.

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