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Lessons on creating a $17 billion learning company, going viral with an owl, and ditching short-term thinking with Luis von Ahn (Duolingo)

The Eric Ries Show

CHAPTER

The Rise of a Memorable Learning Mascot

This chapter explores the journey of Duolingo's green owl mascot from its original purpose of promoting learning to its evolution into a viral meme. It highlights the platform's clever engagement with social media trends and innovative marketing strategies that transformed the owl into a cultural icon.

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