How to Test a Genre for Scalability

When we were doing our first genre, when we were trying to figure out like the initial process, there was a lot of different things. And thankfully after the first genre or two, we started to figure out trends in what was working. So if something is outside of that range, we generally haven't launched it yet or haven't figured out the exact audience. But once we hit those sweet spots of, you know, it's delivering X amount of clicks, we're getting this many clicks per the budgets we're setting, we sort of know that they're good with had a few repetitions over there.