What Has Helped With Audio Advertising?

We got people to experience a video ad, and straight after had at what he experienced audio ad. They basely give their feedback around, like thevilio ad, and give ther fee back. One thing that did come up was around our or unmute promptto. A lot of usus were confused by this idea around, if my volumes low, why do i need to unmute? So we've done a lot of work and tried to make it more clear.