Using Machine Learning to Boost the Creative Expert

We created a model that was able to take these data points from making whisky, so previous recipes, customaratings and online reviews. And it was able to produce this list of these are recipes that we think you should try out. So in that way, it's trying to push the creative expert out of their comforts. It's like this notion of computational creativity. Its this notion of creative a and how to use machines to generate things that we have not thought about before.