Using Machine Learning to Boost the Creative Expert

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We created a model that was able to take these data points from making whisky, so previous recipes, customaratings and online reviews. And it was able to produce this list of these are recipes that we think you should try out. So in that way, it's trying to push the creative expert out of their comforts. It's like this notion of computational creativity. Its this notion of creative a and how to use machines to generate things that we have not thought about before.

Companies are looking to AI/ML to deliver better customer experience, improve productivity, or keep up with the competition. Beyond the popular use of replacing tedious and repetitive tasks with automation, Principal Consultant Jarno Kartela explains the more creative and strategic opportunities to solve business problems and improve product innovation. This episode is for modern decision-makers who want to become more data-enabled, data-informed and science-backed in their operations and strategic planning