The One Thousand True Fans Model

There were thousands of feed type magazines that i think were profitable for a while, and then facebook yanks the advertising advantages, and they're out of business. So there's opportunities for community building that don't exist on the normal urbi site. You own your content with an untouchable soveranty unparalleled anywhere else you might want to publish something. The idea that this lake, i can build this thing for permanence. And my underlying thesis was always that there was some way to combine the best of urbi world and people ole i knew through that world, with um, with the best from, you could say, new York publishing world.