NRA's Political Mobilization and Gun Rights Advocacy

This chapter examines the National Rifle Association's (NRA) extensive database system that enabled effective mobilization of its members for political action and advocacy for pro-gun legislation. It also highlights the shift in the NRA's approach from defensive to offensive, reacting to public sentiment around crime and gun rights, and discusses historical incidents that shaped the debate around gun control in America. Through personal narratives and political context, the chapter emphasizes the complexities of gun culture and the organization's strategic efforts to influence legislation during a transformative period in U.S. history.