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273 Chris Voss | Master Negotiations

Travis Makes Money

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How Does a Tactic Empathy Play Into Negotiation?

In his new book, David Perry talks about tactical empathy and how it plays into any real negotiate. He says the quickest way to get your point across is to clear the other person's head. And consequently, their brain just opens up and is they're eminently influenceable at that point. "It actually creates this kind of really strange bonding effect between the two of you"

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