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Crypto's Betting Big on Sports

Bloomberg Crypto

00:00

The Return on Investment on Crypto Advertising

Crypto companies have committed two point four billion or more on sports marketing. Over the past 18 months, that's all kinds of crypto or block chain related companies. It's been this avalanche of spending that's entered all kinds of sports leagues across the world. The aggression that they're showing to to compete with everyone else, they want to be seen on the same level as others.

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