Barths Is Unleashing the Mythology Hidden Within Media

Every input we receive from the media landscape is a mythological work that needs to be interpreted. When you can spot the mythology that underlies even the most seemingly innocent things in media, you can start to see all the assumptions we bring to the table. He's uncovering the over simplified stories we tell ourselves every day that is the fabric that holds society together. This is what bars means when he says he wants to show people culture for what it truly is.