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How to Turn Around a Successful Culture
When I first went to Manchester City, that was when the game was kind of just turning professional. There were average players who had never played at that level. But our manager got another 50% out of each and every one of them. So yeah, because you've been into some successful cultures, both domestically and internationally. How long does it take to turn around a culture in your experience? And how did you grow with the game? Because let's take a young Jill Scott women's football wasn't professional. Yeah. And then it kind of became, should we call it semi-professional? Half the squad are still doing normal jobs. And those that are playing football, they're struggling