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Part 2of2: Dr. Benjamin Hardy. The 80-20 Rule of Identity

The Dov Baron Show

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The 80 20 Principal

If your goal is to X, meaning it's not very different from where you're at right now. Because the change is so minor it's actually hard to distinguish what is in the 80% if the goal is exactly where it's going to go. So I love the book Good to Great by Jim Collins and he literally tells the famous story of Darwin Smith who became the CEO of Kimberly Clark when they had 5% of their company which made products for customers like Kleenexes. He saw that this was something that had huge potential but there's only 5% of the business. If we went straight to customers and we did products like KleenEX which we're just, I think

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