2min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Chris Voss: Interview with a Master Negotiator

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

How to Calculate the ROI of Your Mom

What's really driving a people is not going to be quantifiable in a spreadsheet. You can sit down and run every number that they give you and have them agree that everything about your analysis is flawless. But the reason it keeps coming up is there's more here than meets the eye.

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