Why Sports Rebrands Are So Hard with Jon Contino
A Change of Brand
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Why Is It So Hard to Rebrand Sports?
I was just kind of thrown into sports design just on a whim, and I wanted to make the most of it. The biggest thing that kind of broke it for me was getting to work with the Tampa Bay Buccaneers. There are so many people that are almost like so much more important than the players on the field. And then there is the league and the league's rules about when you can rebrand and what colors you can use.
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