Advertising is like 90% of maybe a little over of our revenue. We sell few premium ad placements. And then we, in every email, we have our picks of the week or whatever and those are paid as well. So combined, those are over 90% of our Revenue. There's also a choose to pay option where you can pay what you want. It's a minimum of $2 a month. And then if you do $50 a year, we give you something. That's recurring revenue about 10%.We give it one ad placement a month because it can bring in as much as I would have sold it for otherwise. If you want to make a one time
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.
Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes.
In today's episode, we discuss:
- how they grew to 350,000 newsletter subscribers
- what Jason would do today to grow a newsletter from scratch
- the platforms they're investing in paid growth
- ....and much more!
You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ .
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