What Is the Best Way to Get the Most Out of Your Brand Strategy?

I think another issue I find with classic brand guidelines, which I kind of flick through from time to time, is there very execution on the nature and the strategic intent. In other words, like, okay, so I understand this is how we express the brand, but what makes us different in the marketplace? And those key assets or key pieces of thinking are rarely ever outlined. It isn't as I, as we've pointed out, because if I'm on the front desk, I need to understand who our target market is and why we add value. So many companies right now are so concerned about we've got to make sure that we're bringing in the best talent. That's a