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Exploring Reach Content vs. Resonance Content
Exploring the difference between reach content and resonance content, and the potential impact on the audience. Two frameworks for creating valuable content are shared, along with a reflection on the overestimation of personal importance in content creation.
Dickie Bush (@dickiebush) discusses Ship 30 for 30, a movement he started to transform writing from a solitary to a communal activity, now a structured course.
Along with Nicholas Cole, their partnership propelled Ship 30 to new heights. They emphasize the role of community and social media like Twitter in refining ideas and building credibility. Our discussion contrasts digital and traditional writing, explores content creation challenges like imposter syndrome, and shares tips for resonating content creation. We dive into the software and media realms, highlighting the value of small iterations and immediate feedback in product creation.
We touch on the promise of dictation software and delve into Dickie's personal inspiration, his mom, who's not only influenced his journey but also become a cherished figure in the Ship 30 community.
Dickie on Twitter: https://twitter.com/dickiebush
Ship 30 for 30: https://www.ship30for30.com/
00:00:00 Modern Writing
00:05:37 Start Writing Community, Overcome Challenges
00:12:56 Test and Refine Ideas With Twitter
00:16:59 Content Creation and Imposter Syndrome
00:26:53 Writing for Personal Growth and Teaching
00:37:29 Building Software for Publishing Atomic Essays
00:40:58 Ship30 and Writing Ventures
00:51:21 Discussion on Writing and Publishing Books
This episode is sponsored by Acquire.com
The blog post: https://thebootstrappedfounder.com/dickie-bush-the-power-of-digital-writing/
The podcast episode: https://share.transistor.fm/s/f6d25fb5
The video: https://youtu.be/GiDmVoHwE-Q
You'll find my weekly article on my blog: https://thebootstrappedfounder.com
Podcast: https://thebootstrappedfounder.com/podcast
Newsletter: https://thebootstrappedfounder.com/newsletter
My book Zero to Sold: https://zerotosold.com/
My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/
My course Find Your Following: https://findyourfollowing.com
Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
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