
Advice Line: What To Do When Your Marketing Isn't Working (Jason Sherman)
Advisor Marketing Made Simple
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Navigating Client Referrals and New Connections
This chapter explores the strengths and limitations of client referrals in generating leads for a seasoned business. It highlights the importance of broadening strategies through digital marketing and networking, particularly in fostering relationships in new arenas like pickleball, to engage with potential clients beyond existing connections.
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