The Business of Content with Simon Owens cover image

Inside The Information's paywall strategy

The Business of Content with Simon Owens

00:00

What's the Number One Driver of Conversions?

I think an to some extentit its somewhat innocent the sense of its just about not having a firm linking policy. You'll see sometimes older journalistsa who were from the pre internet days, not even thinking to link and younger journalists doing so. So i find that actually thinking about the reader and what serves them m is a pretty good way to go. And you know, we always try our best to show other great journalists out there who've done great work on the courtesy of mentioning it.

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