Getting Your Vote Out to the Voters - That's the Biggest Change

There's just no ability to communicate with 85 and 90% of the electorate in a broad swath like you could do in the not too distant path, he says. "It used to be if I was running for Congress and put up a TV ad in my district, nine out of 10 voters ... would have some degree of confidence" The biggest change is the day-by-day erosion of the effectiveness of broadcast TV,. Even though people aren't watching less content than they used to, maybe they're watching more content that the YouTube- or Facebook-preroll ad is not effective in getting messages across.