How to Fix the Productivity Gap With Perverse Incentives and Experiments

I realized how these problems scale up right because the BBC had a bug on their website so every time you went back a page it took you back to the top of the previous page. I did some rough testing with a few people to work out how much extra time that was right and then I multiplied across the billions of page views that they have every month. And we came up with like 400 or 1000 days of time lost to the UK population right in productivity. If your sole North Star metric is does it make more money then all of those harmful tests are going to be running. LinkedIn talked about this in a very interesting post because if they ran eb tests right it could design an eb test