2min chapter

Marketing Against The Grain cover image

5 Huge Trends That Will Change Marketing In 2023

Marketing Against The Grain

CHAPTER

Email Is Still Important, but It's Not the Only Messaging Channel

I would argue that the reason the email rates are going really done and worse never is not because of the tool. It's because of the over usage of email as a spam tool. Email is still important, but it's not the only messaging alternative like it used to be. And if you are just focused on email, you are sacrificing growth in your business.

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