A third degree of speed is just pure focus. Is everyone focused on the right thing? You can have a large team of really valuable people, but if they're not all working together, you will not be moving fast. Speed is literally the piece that start up trade by. It's the difference between a start up and everything else. People will often question you about but as your talk, uch ust going maniacally fast. But we want to build a really beautiful, artismal, fancy product. To which i say, fast gets good before good gets fast. That is consistent in my experience. And it's the surest thing that turns me off a start ups,