JF3042: Succeeding in Self-Storage as First-Time Operators ft. Connor Gross
The Best Ever CRE Show
00:00
Self-Storage - What Other Asset Classes Did You Consider?
There are a lot more levers that you can pull besides just renovating the unit to go into demand higher prices. If you can market the facility better online and lease it up better, that's a huge competitive advantage. Office, I didn't feel confident at all about, especially as we're doing all of our research during COVID.
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